You've heard the saying, "Don't judge a book by its cover." But what about judging a brand by its typography? A lot of people do exactly that. In fact, research shows that 80 percent of consumers say they have formed an opinion about a company based on its visual identity. That's why choosing the right font—and using it consistently across your marketing materials—is so important. With the rise of mobile devices and social media platforms like Instagram and Pinterest, it's also more important than ever to make sure your design looks good on every device possible. Here are some tips for making sure your brand has strong typeface choices:
The first thing to consider when choosing a font is the range of weights and styles available. If you're working on an e-commerce website, it's important that your chosen font has variations that are readable both on a desktop computer and on mobile devices. You should also test-drive your font choices in different contexts--for example, try them out in headers and subheads or as body copy.
To get started with testing fonts on various devices, I recommend using Google Fonts' "try it now" feature: just click the little Aa icon next to any given typeface (and yes, this will work even if you're not signed into Google). Once you've done so for each candidate font family you want to test drive (or perhaps two or three), take note of which ones seem most readable at different sizes and line lengths--this will help inform your decision later on when choosing between options!
Finally: remember that accessible design means more than just making sure all text is legible; it also means ensuring that all content can be understood by users regardless of their physical abilities or disabilities--which includes color blindness!
You can find a font family with a variety of weights and styles by looking at the font's name. For example, Helvetica Neue is a serif font family that has many different variants within it. You'll notice that each of these variants has numbers attached to them--these numbers refer to their weight (boldness) and style (italic).
For example: Helvetica Neue Bold #000 = Heavyweight/Normal Style (regular)
Helvetica Neue Light #999 = Ultra-lightweight/Slanted Style
When you're choosing a font, it's important to test-drive your choices in different contexts. Try out the fonts in various sizes and styles--for example, bolded and italicized--to see how they look. Also make sure that your font looks good on different devices (such as mobile phones), backgrounds (like white or black) and scenarios (like text-heavy emails).
When you're choosing a font, it's important to consider how accessible it is. You should make sure that your font choice is easy to read and understand.
For example, some fonts are much harder than others for people who have dyslexia or other reading disabilities. In these cases, even though you might think the design looks nice in your chosen font and style, it may not be appropriate for your audience.
As you're thinking about fonts, it's important to remember that a strong typography plan will help you create a consistent visual identity that reflects your brand's values, mission, and audience. This can be achieved by choosing the right font(s) for the job.
To select the best font for your needs:
We hope you'll use these tips as a starting point for building your own typography plan. The most important thing is to get started, so don't let yourself get overwhelmed by all the details! If you follow these simple steps and test-drive some fonts on different devices before deciding on one, we think you'll be on your way toward creating a strong visual identity that reflects your brand's values, mission and audience.
